We bought a moose.

Smiling Moose Rocky Mountain Deli is a fast casual restaurant franchise with 17 units. The menu features fresh, “adventurous” options such as delicious chopped salads and sandwiches including the delicious signature “Mo!” Both franchises are Denver-based and now office together at Growler USA’s Centennial, Colorado, national headquarters.

The story was featured in leading hospitality industry publications, including:
Nation’s Restaurant News
Fast Casual
QSR
Restaurant Business
Restaurant Finance Monitor

And in the franchising trades:
Franchise Times
Franchising.com

And there was considerable media interest in the Denver market–expected, as one Denver-based company has purchased another. Each publication listed below is by far the most pervasive in its medium, with active engagement throughout the Rocky Mountain region:

The Denver Post
9News
• KOA Radio – 850 AM and 94.1 FM
Denver Business Journal

The acquisition created a new company, Do What’s Right Brands, LLC, which serves as the parent company for both brands.